SHELL
Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours.
Both the word “Shell” and the Pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of apparent Scottish origins) imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’. He became a director of The “Shell” Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.
Both the word “Shell” and the Pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of apparent Scottish origins) imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’. He became a director of The “Shell” Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.
Colour first appeared with the construction of Shell’s first service stations in California. Not only did Red and yellow help Shell stand out, but they’re also the colours of Spain, where many early Californian settlers were born. Perhaps by displaying Spanish colours it was hoped an emotional bond would be created.
An alternative idea about the Shell colours was that Mr Graham, the Scottish director, suggested using red and yellow, as they form the basis for the Royal Standard of Scotland.
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